Hot Off the Press: Atlanta Hawks Unveil Timeless New Uniforms

The Atlanta Hawks today revealed new uniforms, inspired by the franchise’s signature colors and marks synonymous with the team and its history in the city of Atlanta since 1968. In addition to the uniforms, the team also released new primary and secondary logos along with new ‘Atlanta Hawks’ wordmarks. The team will begin wearing these uniforms to start the 2020-21 season. See the full collection at

Now if you are in the Hawks bubble you have already seen the uni’s which leaked on social media last week. In this business the one constant is change and the Hawks are changing with the times. We wanted to wait for the official word from the Hawks before running this article. Once we received word from the Hawks we immediately hit twitter to see what the fans had to say.

“Now more than ever, it’s important for Atlantans to come together. We know sports has the power to unify and for years, true Hawks fans have shared their passion for our classic colorways. With the guidance of our ownership team and the talents of our brand creative and merchandising teams led by Shirley Zhang and Amy Serino working alongside our Nike design partners, we have found a sweet spot of classic and modern for the future of the franchise. This new look will stand the test of time and exemplifies our brand mantra, forever True to Atlanta,” said Melissa Proctor, Atlanta Hawks & State Farm Arena Chief Marketing Officer.

Each color symbolizes integral components of the Hawks franchise and its commitment to the state of Georgia and city of Atlanta:

TORCH RED: Red is a consistent thread throughout Atlanta Hawks teams from our beginning in 1968. This primary color symbolizes the heart of our unending quest for excellence, our red-hot spirit and fiery passion for the game.

INFINITY BLACK: Affirms the Atlanta Hawks’ bold and relentless pursuit of a championship, fueled by the support of our unwavering fans and a love for our city that will never die.

LEGACY YELLOW: This signature color is an homage to the golden era of Hawks basketball.  A hue that shines brightly, reminding us of the shoulders on which we stand.

GRANITE GRAY: Signifies our firm foundation comprised of deep character, class, strength and integrity. Dedicated to supporting each other and our community.

We will give our full thoughts on the uni’s on our next podcast so make sure you subscribe to our podcast.

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