photo credit: Katie Bricker Tessaro
New High-End Experience Will Be Open on Saturday, May 11 for Sold-Out Michelle Obama Event and Front-Row Parking, Private Entrance and All-Inclusive Dining
Yesterday the Atlanta Hawks previewed Concert Club, the newest premium space at the all-new State Farm Arena, to a select number of local and national media. Concert Club, located on the north side of the building opposite the concert stage and above sections 112-115, was designed in equal parts with the premium event fan and the music lover in mind. With an unparalleled high-end experience from entrance to exit, Concert Club ticket holders are provided a new and private entrance into the building, in-seat wait service and a complimentary exclusive chef Joe Schafer-inspired food menu, beverage with featured mixologist, and top-shelf products.
“We are eager to present this new premium offering at State Farm Arena,” Atlanta Hawks and State Farm Arena CEO Steve Koonin said. “With all of the major acts coming through our venue, this intimate space will provide the ultimate experience with front-row parking, an amazing culinary experience and in-seat service paired with an amazing view of concerts, shows and Hawks games.”
The Concert Club seats only 268 people comprised of 50 front-row seats, 138 concert loge seats and 80 theatre table seats. This new premium area features two private bars, two chef tables as well as ‘action stations’ designed for a grab-and-go experience. The club also has boasts a 47-seat party deck that extends over the top of the lower bowl. The club’s centerpiece is a custom chandelier, made of acrylic tubes and a sculptural pewter frame hanging above the beautiful granite on the main feature bar.
Designed by ai3 Inc., a multi-disciplinary design studio known for its diverse designs in the hospitality, restaurant and sports industries, they were also responsible for the look and feel of the arena’s Harrah’s Cherokee Casinos Club in addition to numerous local award-winning restaurants such as Miller Union and Cooks & Soldiers.
The award-winning venue won Atlanta Business Chronicle’s Rehab/Renovation Deal of the Year and is a finalist for SportsBusiness Journal’s Sports Facility of the Year. To learn more about the second-largest renovation in NBA history, visit: hawks.com/transformation.